We’ll break down how to get messaging automations working better for you, automating more so you can buy back your time, and identifying the small steps that are having huge consequences for your business.

Story viewers are your most engaged followers, and a CTA here has the lowest barrier because it’s a private DM or quick reaction—no public comments. Use Manychat to catch those replies automatically, deliver something valuable immediately, and guide people to the next tiny step without leaving Instagram.

Here’s how to apply it. Create one story-focused flow with three doors: a keyword reply (“PLAN”), a common emoji reaction (🔥), and a story mention trigger.

Your first message should deliver a single-page resource straight away, then ask a yes/no question to continue. On “Yes,” capture email with a native user-input step and send your Calendly link; on “Not now,” tag them and set a friendly follow-up inside the 24-hour window. Add conditions so current clients skip to a different message, and append UTM tags to links so you can see which story frames convert.

👉 First action today: publish a 3-frame story that asks viewers to reply “PLAN,” then turn on a Manychat story reply flow that DMs your one-page PDF and offers a 10-minute call.

Case Study

BLK BOX is a Belfast-based manufacturer and ecommerce brand that designs, builds, and installs strength training equipment and full facilities for elite sport, commercial gyms, and serious home users. Its core growth loop is simple and durable: high-visibility installations and product drops drive organic and search discovery; design consults and a fast quote tool convert interest into spec-led baskets; delivered projects become content that fuels the next wave of demand.

A workflow is the clear path a prospect takes from “saw you” to “paid you.” Think of it as six steps that fire automatically from a single trigger, like a story reply that enters your Manychat flow.

This matters because scattered steps mean dropped balls. A simple, consistent path turns hot attention into booked calls without you rewriting the same DM every day. It also makes onboarding feel pro and fast.

Here is an example:

Attention → Lead → Fit Call → Offer → Onboard → Week 1 Win. Tie each step to a trigger and action.

Lead replies to story (trigger) → Manychat sends resource and asks a yes/no question (action). “Yes” (trigger) → capture email + send Calendly with two reminder messages. Call completed (trigger) → Stripe link + welcome pack. Payment received (trigger) → send program access and schedule first check-in.

Use a single Google Doc to outline it, then build the exact steps in Manychat and Calendly. Expect 90 minutes for v1 and a quick self-test of each step.

👉 First action today: write your six stages on one page and, for each, decide the trigger and the one automation that must fire—then mirror that map in Manychat.

P.S. Zapier is the best tool for this.

A micro-conversion is a small “yes” that moves someone closer to coaching: a reply, a resource download, a 10-minute call, or a 7-day starter block. In stories, that first “yes” is often the easiest one you’ll get.

This matters because big asks stall momentum. Small wins stack trust and give you clean data on what’s working. When each step is tiny and tracked, your funnel becomes predictable.

Not only that, one small step could be the leaky bucket bringing everything down.

👉 First action today: Review the journey each customer goes on and understand the data behind each micro-conversion. Compare against industry standards. Do you have a leaky bucket?

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