Table of Contents
Executive Summary
BLK BOX is a Belfast-based manufacturer and ecommerce brand that designs, builds, and installs strength training equipment and full facilities for elite sport, commercial gyms, and serious home users. Its core growth loop is simple and durable: high-visibility installations and product drops drive organic and search discovery; design consults and a fast quote tool convert interest into spec-led baskets; delivered projects become content that fuels the next wave of demand. The primary acquisition channel is content-led SEO and social proof tied to elite clients, while the strongest monetisation lever is turnkey facility design that bundles high-margin manufactured racks with premium flooring, storage, and cable systems.
For an S&C coach, three replicable takeaways stand out: anchor authority in visible results, build a quote-to-close path that removes friction, and package expertise as a higher-ticket, end-to-end solution rather than single sessions.
Item | Detail |
|---|---|
Founded | 2012 |
HQ/markets | BelfastHQ; ships across UK and Europe |
Core Customer (ICP) | Performance-led facilities: elite teams, universities, commercial gyms; advanced home gyms |
Offer Ladder (free → core → premium) | Free “Gym Designer” and buying guides → in-stock equipment via Shopify → bespoke facility design and installation |
Price Points | Folding rack ~£420; cable machines £3,200–£4,850; full facilities £££ (Est.) |
Channels | SEO, case studies, Instagram/YouTube, trade PR/partnerships, PPC on high-intent terms |
Team/Founder Edge | In-house manufacturing in Belfast; credibility with elite clubs |
Revenue/Scale | 2023 turnover £12.58m; 2022 £11.93m; audited |
Tech Stack | Shopify + Shop Pay; Klaviyo for email; on-site quote builder; WhatsApp lead option |
Two facts matter most for growth: audited turnover of £12.58m demonstrates category scale and validates demand across cycles, while in-house manufacturing creates speed and customisation advantages that content can showcase repeatedly.
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