We’ll break down how to grow your youth development business by targeting parents, why to still be bullish on TikTok, and how to truly understand your monthly recurring revenue numbers.

The idea is simple: if you work with youth athletes, the parent is the buyer. Speak to their priorities—safety, confidence, progress, convenience—rather than only to speed and strength. Your marketing should reassure them you’re trustworthy, organised, and delivering outcomes that show up in school, sport, and behaviour at home.

This matters because parents control the wallet and the schedule. When they feel informed and involved, they stick around longer, refer their friends, and don’t haggle on price. Positioning yourself as the coach who makes their life easier turns interest into monthly memberships, not one-off sessions.

Here’s how to do it. Create a simple parent page or one-pager that explains your process in three steps: assessment, plan, progress reports. Add two short testimonials from other parents, your session times, and how you update them each month. Offer a low-friction entry point like a free 15-minute movement screen after school, then follow up with a clear monthly option. Use a basic booking link and send a same-day recap email after the screen with your recommendation and start date.

Business Idea

Sleep is the next performance frontier in UK sport. 📊

Why it matters: 8% faster reactions and up to 70% fewer injuries when athletes hit 7–8h; >50% of elite programmes already “track” sleep—yet 75% still rely on diaries.

The opportunity: niche but real—~£50m base TAM (range £5m–£150m) with ~13% growth in the elite segment. Typical team spend sits ~£5k–£20k per year; software-led models carry high margins.

TikTok is a discovery engine. Short, clear videos that solve one problem or showcase one transformation can reach local parents and athletes fast. Think “teach + show + invite”: teach one tip, show it on a real athlete, invite viewers to a free screen or session tour.

Set up a system:

Record three clips in one block: a 60-second fix, a before/after drill with captions, and a “parent update” where you speak to camera about how you track progress. Add on-screen text with the key phrase parents search (“Improve confidence in contact”, “Stop knee cave in squats”). Post daily on school days at 5–7pm when parents scroll, and finish every caption with a location and a call to book a free screen via your link.

Monthly recurring revenue is simply members × price. Turning sessions into a monthly plan gives you predictable income, lets you plan staffing and facility time, and means marketing can focus on steady growth instead of constant replacement. The clarity comes from doing the numbers first, not last.

Here’s the practical way. Pick your core offer (e.g., “Performance Club” at £99/month for one coached session weekly + a home plan). Set your income target—for example, £3,000/month. Divide target by price to get required members: £3,000 ÷ £99 ≈ 31 members. Add a realistic 5% monthly churn; at ~31–40 members that’s about 2 cancellations a month, so you need 2 new just to hold steady. If you want to grow to 50 members in 90 days, that’s +19 total. Spread over three months, and including churn cover, aim for roughly 9 new members per month.

Now reverse it into activity. If your consult-to-signup rate is 40%, you need ~23 consults per month to add 9 members. That’s about 6 per week. If 30% of leads book a consult, you need ~20 leads a week. Your TikTok, email list, and school/club intros exist to supply those 20. Track four numbers weekly on a whiteboard: leads, consults booked, new members, total members. Processing fees, missed payments, and discounts will nibble 2–5% off the headline, so build a small buffer into your target.

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