We’ll break down how to start thinking about a multi-channel approach to your lead generation.

The idea is simple: pair your S&C with a skill coach so athletes get technical work and strength work in one joined-up plan. You’re not just renting space to each other—you’re co-designing sessions and sharing the pipeline. It’s a better product for athletes and a smarter distribution move for you both.

It matters because it differentiates you from “just another coach” and opens a new stream of referrals overnight. Skill coaches already have your ideal clients. When you build a repeatable crossover offer—say a 4-week block with split revenue—you raise average spend per athlete and fill off-peak hours.

Costs are low: a free meeting, a shared sheet, and possibly £0–£50 per session for facility time.

First action today: list three local skill coaches and send one message asking for a 20-minute chat to design a pilot block.

Case Study

EXOS is a US-founded human performance company that began as a high-performance athlete training provider and now delivers enterprise wellness, practitioner education, and pro sport programmes through facilities, onsite corporate centres, and an app-led virtual coaching platform.

The principle is to move people from “likes” to “booked” with a short, reliable message flow. Your DM should open the door, qualify the person, and offer a clear next step. No essays, no pressure, just helpful and human.

Most coaches post good content but don’t ask for conversations. DMs are where trust gets built and calendars get filled. With a simple script, you can start ten quality chats a day in under fifteen minutes.

Most of your followers do not even know you have a coaching offer

An automated sequence (triggered new followers via ManyChat and Zapier) can overcome the first hurdle of breaking down the barrier of simply making them aware

They may not be ready to take action there and then, but when they do, you will be top of mind.

The idea is to fund training for selected athletes via a local business sponsor. The sponsor pays for a set programme; you deliver results, community stories, and brand visibility in return. It’s community impact with commercial sense.

It gives you upfront cashflow, fills capacity consistently, and creates powerful PR. Parents, schools, and clubs love seeing local businesses backing local athletes—and those athletes become your best case studies.

It’s another case of thinking ‘outside the box’

Coaching businesses are not built from posting more on social media

Just like any business, you need a must-channel approach.

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