TL;DR
Ship a fast, mobile-first service page, a verified Google Business Profile, and a 14-day social-SEO sprint that targets real search terms.
Use review velocity and GBP categories to rank locally; pipe reviews via email first to lift response rates.
Publish two intent pages and two “how to” posts; repurpose to YouTube Shorts/Reels with search-rich captions.
Track GSC clicks, GBP calls, and consult CTR; aim for CPL ≤ £8 and CTR ≥ 3% from organic.
Keep pages passing Core Web Vitals (INP, LCP, CLS) and fix what Search Console flags.
Why It Matters
Google still owns ~90% of global search, so most discovery starts there; 83% of UK online adults used Google Search in May 2024, and 49% used it daily. (Statcounter) (Ofcom Online Nation 2024). StatCounter Global Statswww.ofcom.org.uk
YouTube has become the UK’s second-most watched service after the BBC, making short video a true search surface for coaching queries. (Ofcom Media Nations 2025 coverage). Financial Times
Core Web Vitals are used by Google’s ranking systems; from March 2024, INP replaced FID, so responsiveness and stability directly affect visibility. (Google Search Central) (INP update). Google for Developers+1
AI Overviews can depress clicks to top organic results by ~34.5% on informational queries, so targeting long-tail and local intent is vital. (Ahrefs 2025). Ahrefs
Reviews drive local choice, with 96% of consumers open to writing a review and email the most effective channel to solicit them (40% say they’re most likely to respond). (BrightLocal 2025). BrightLocal
GBP chat/call history was removed in July 2024, so routing people to a booking link and review flow matters more. (Google Business Profile Help). Google Help
Subscribe to S&C Exchange to read the rest.
Become a paying subscriber of S&C Exchange to get access to this post and other subscriber-only content.
UpgradeA subscription gets you:
- Daily email with one high-leverage piece you can act on that day.
- Lifetime archive access (snapshot guarantee): keep permanent access to everything published before your join date (and anything added during your paid period) even if you cancel later.
- Business Ideas — data-backed opportunities with TAM, competitor scan, positioning angles, and first 3 actions.
- Case Study Deep Dives — real coaches/creators/brands; what worked, what didn’t, the numbers, and a replicable playbook.
- Growth Playbooks — step-by-step systems (ads, offer design, funnels, retention, pricing, partnerships) with templates and checklists.