Remaker is a UK-based portable strength-tracking ecosystem built around two sensors— Link for tension-based lifts and Move for free-weight and bodyweight work — plus an athlete app and a coach-facing Operator Portal. Its core growth loop converts social and reseller-driven awareness into operator demos, activates coaches with real-time force/velocity feedback that proves value in-session, then monetises through hardware bundles and a per-roster software licence, with pro-club proof points fuelling referral and affiliate-led distribution.

Today, Instagram content and reseller placement provide the primary acquisition channel, while the strongest monetisation lever is the recurring Operator licence layered on top of a one-time hardware sale; for an S&C coach, three replicable takeaways are to anchor offers on measurable in-session PRs, package hardware-plus-software for continuity revenue, and lean on partner credibility to compress the time from first touch to a paid trial.

Two facts matter most for growth: the Operator licence creates recurring revenue on top of hardware, which lifts lifetime value and stabilises cash flow; and the Fulham FC supplier announcement provides immediate social proof that shortcuts the usual “does it work?” hurdle with institutional buyers. Together, these enable a practical playbook where a single demo converts both device and licence.

Remaker wins by positioning as the portable, “works-on-anything” strength tracker that closes the gap between lab-grade testing and day-to-day coaching, distributing through social proof, resellers, and pro partnerships at a price coaches can justify from a single client programme. Acquisition from Instagram and reseller placements leads to Operator activation with real-time force/velocity metrics, which unlocks monetisation via hardware plus a coach licence; consistent in-session wins then power testimonials and referral, reinforcing community adoption at clubs and clinics. The unfair advantage is simplicity and portability relative to traditional VBT rigs, now validated by a Premier League club supplier deal. This sets up a channel-by-channel acquisition analysis.

Content and Social begin on Instagram, where the brand shows product-in-action reels and partner posts; public listings indicate c. 1.8k followers with a steady cadence of short-form clips focused on IMTP tests, cable stacks and live force curves, a content mix that typically sustains micro-brand engagement in the 3–8% range for fitness hardware, though we mark that as Est. because Instagram hides like counts. Three standout hooks recur in the feed and partner reels: the “test without risk” isometric angle that maps to IMTP reliability literature, the “live velocity/ROM feedback” beat that links to VBT research, and the “gamified leaderboard” clips that surface in partner gyms, each paired with a “Start Tracking Today” or “Operator Portal” CTA. When you see creators like Inform Performance and coaching pages demoing the device in-situ, you are watching a deliberate borrowed-audience strategy where the post format is a simple demo plus a benefits caption and a soft CTA to the site. I

SEO potential clusters around problem-led searches that coaches actually use: isometric mid-thigh pull protocols and reliability, velocity-based training in return-to-play, force–velocity profiling for jump and sprint, and “portable VBT / tension sensor” comparisons. A flowing pillar can connect “How to benchmark isometric strength safely” into “Using VBT to individualise load in mid-late rehab” and onwards to “Building athlete force–velocity profiles without a lab,” each piece crosslinking with device setup pages and operator workflows. The why is decisive: coaches search to validate tests and pick tools, and the literature on IMTP reliability and VBT use in rehab provides authority that a commercial page can’t.

Paid can run two funnels. For operators, a Meta video ad dramatises the “real-time force curve” with a 15-second demo, optimised for leads to a short booking form; the landing page repeats the hero promise and shows a two-sentence proof of use in elite clubs, then offers a calendar slot. For consumers, a static–to–reel sequence pushes to a product detail page with a “bundle and save” price anchor. Using current benchmarks, you should assume Meta CPC in the £0.50–£1.20 range and Google Search CPC closer to £2–£4 for high-intent terms, with CPA/CAC driven mostly by landing page conversion; marking Est., a 7% landing-page lead rate and 18% trial-to-paid for a software layer yields CAC ≈ CPC ÷ (LP conv × trial→paid), so at £0.90 ÷ (0.07 × 0.18) ≈ £71 per paying licence, before hardware margin offsets. Benchmarks source the CPC ranges and trial conversion baselines; coaches should pressure-test these with small budgets and iterate creatives against the “test without risk” promise.

Partnerships, Affiliates and PR already move the needle: reseller listings at Perform Better and Iron Neck give instant distribution, while the Fulham FC supplier announcement confers credibility that paid cannot buy at early stage. Coach Move: prioritise a warm-partner roadshow before scaling paid, because a single credible partner case study will slash your blended CAC more than any creative tweak. .

The ladder starts with awareness content that teaches safe testing and the basic physics of force and velocity, shifting the belief from “load equals progress” to “measured force curves beat weight on the bar,” which is why the free tier matters even if informal. The entry product is a single sensor—the Link for tension or the Move for bar/bodyweight—sold as a way to produce meaningful feedback in the first session, where the success metric is a clear shift in peak force, average velocity or ROM quality during that hour. The core offer pairs both sensors with the athlete app to deliver full coverage across isometric, isotonic and plyometric sessions, where value is proven within a week by cleaner profiles and higher adherence unlocked by gamified feedback. The top rung is the Operator licence, charged per roster, which turns one-off in-session wins into a programme outcome via assignments, remote adherence tracking and longitudinal comparisons that a head coach cares about.

A solo S&C coach can mirror this with minimal assets by using a two-visit protocol: a free “Strength Clarity” screen featuring an IMTP and a simple velocity exposure to set baselines, followed within 72 hours by a paid “Programme Start” including a sensor-guided session and a four-week plan hosted in the operator layer. The trade-off is time, since you are your own tech and sales team, but the upside is a compoundable continuity stream from the licence and a higher programme price supported by objective data. Watch-out: the ladder only works if the first session shows a measured win; rehearse test setup until your first ten screens deliver a visible change.

Average order value starts with hardware. If a typical buyer takes one Link (£187) and later adds a Move (£120), the blended AOV for new-to-brand may land around £187–£307, with contribution shaped by hardware margin minus payment fees. Gross margin on hardware is often lower than software; using industry context for consumer electronics and hardware we mark an Est. 40–55% contribution margin on devices, while software gross margin targets 70–90% in line with SaaS norms. LTV on the software side is simply ARPU × months retained, and with an Operator licence at £33/month per 20 athletes, even a modest 12-month tenure yields £396 in licence revenue per operator seat; adding hardware profit lifts true LTV. Payback period is CAC ÷ monthly gross profit; if CAC is an Est. £71 from Meta leads and net monthly software gross profit is ~£26 (assuming 80% gross margin), payback is roughly 2.7 months, with hardware contribution often covering CAC up front.

Assumptions: AOV reflects 1–2 devices; ARPU from listed Operator pricing; software gross margin benchmarked to SaaS norms; CAC from benchmark CPC and Est. landing/trial conversions; retention varies by programme maturity. The fastest 30-day change to improve economics is to bundle an “Operator Start” month with every hardware kit and require a baseline and retest in week two; this immediately increases ARPU, raises observed value via early delta, and nudges retention upwards, which moves LTV more than any marginal CPC drop.

The homepage leads with “Give Exercise Meaning” and the “Ultimate Portable Strength Tracking Ecosystem,” which is clear positioning but can add immediate proof by surfacing a single above-the-fold testimonial from a recognised club to anchor trust. The first CTA appears early with “Shop” and “Start Tracking Today,” and friction is low until the shopper encounters uncertain bundling choices; adding a simple configurator that recommends Link, Move or both by use case would reduce bounce from analysis paralysis. On the Operator subscription page, the “from £33/month per 20 athletes” line is compelling but needs a fast “What’s inside the licence?” scannable block and a one-minute demo clip; at present, some coaches may hesitate without seeing roster management in action. Coach Move: test a short-form video that shows force curves changing live during a coached cue and ends on a calendar prompt, because the product’s magic is the in-session feedback. Remaker+1 (accessed 7 Sept 2025).

A first experiment should validate a “Demo in 7 Minutes” CTA replacing generic “Start Tracking Today,” hypothesising a higher booking rate; the primary metric is lead rate with an expected uplift. A second experiment can swap a static hero background for a looping clip of live force/velocity traces over the same headline, aiming to increase time-on-page and scroll depth. A third focuses on social proof density by placing the Fulham FC supplier badge and two named coach quotes within the first viewport, with the hypothesis that institutional proof increases operator licence clicks. A fourth is an offer framing test on the hardware PDP—“Bundle and save + first month Operator included”—to lift AOV and software attach rate. A fifth adds a lightweight “What’s my set worth?” calculator that maps a target to expected delta in peak force over four weeks, collecting emails to reveal the plan and thus lifting email capture. Benchmarks suggest Shopify-class stores average 1.4–3.4% conversion; given category complexity, a starting Est. 1.5–2.5% DTC conversion is reasonable, with 6–10% for a focused lead page.

Lead capture currently appears via standard forms and the affiliate portal; adding a dedicated “Operator Demo” page linked from every social clip and from the homepage navigation should concentrate high-intent traffic. Given Omnisend’s reported 6.47% average signup rate for landing pages, a realistic Est. target is 5–8% for a single-offer demo page with embedded calendar.

Remaker’s stickiness comes from behaviour loops: coaches test, athletes see a real-time curve and a leaderboard position, the programme adapts to the profile, and the next session rewards adherence with visible change, creating a motivation–feedback–progress loop that a paper log can’t mimic. The Operator Portal promises remote adherence and longitudinal comparisons, which is exactly the layer that translates individual micro-wins into squad-level decisions, and that makes the licence defensible once embedded. The main churn risks are coach turnover, a failure to demonstrate early wins in-session, and tool confusion if sensors aren’t set up fast in a noisy gym.

Coach Move: schedule a “Day-7 Retest” for every new athlete and structure the second session to reproduce baseline conditions, because a visible delta in peak force or mean velocity inside one week anchors perceived value; trigger this with an automated email/SMS after baseline, and measure retest completion rate and retained licences at 30 days.

Coach Move: run a two-week “Power Ladder” challenge across your roster with a live leaderboard in the gym app, awarding a simple prize for highest velocity at a fixed load; trigger entry when athletes complete their first three tracked sessions, and measure session frequency and app opens.

Coach Move: implement a “tech setup” micro-onboarding where the first three uses are pre-loaded as templates per station, so the coach taps once to start—set this to trigger on device pairing and measure time-to-first-session and operator NPS.

The public site runs on WordPress (Contact Form 7 markup is visible) with store-like flows comparable to WooCommerce, while the Operator app sits at a Firebase web.app domain, a standard Google-hosted approach for secure, lightweight portals. The trade-off is speed to market versus deeper custom commerce, with monthly costs relatively low until seat counts and data scale; payments will incur 1.5% + £0.20 per UK card if using Stripe Standard in the UK, plus any BNPL or wallet fees. Lock-in risks are typical: WordPress plugin dependencies and licence management tied to Firebase auth, but migration paths exist if needed.

Market risk is a crowded strength-tech space where VBT, IMTP rigs and wearables jostle for attention, and systematic reviews occasionally report mixed results when comparing VBT with traditional programming, which can confuse buyers; mitigation is to sell the workflow (faster, safer tests) rather than the theory duel, and to anchor sales on coach-visible wins. Platform risk sits with social algorithms and paid costs trending upward; your hedge is partner case studies and reseller placement so new cohorts keep arriving at acceptable CAC. Compliance risk is low but present around data handling in portals; keeping Firebase auth and data policies clean preserves trust and reduces churn. Concentration risk exists if one reseller or one flagship club anchors too much of the pipeline; spread the load across two resellers and three club case studies to protect payback and maintain an LTV:CAC above 4×. MDPI (accessed 7 Sept 2025).

For an S&C coach building a side hustle or pushing past £100,000 a year, the Remaker playbook is deliberately simple: demonstrate an in-session measured win, package hardware with an “Operator Start” month, and let partner credibility shorten the sales cycle. The tactics are specific and quantifiable—baseline, retest, show the delta—and the economics work because a small subscription on top of a one-time kit compounds into continuity revenue with payback inside a quarter. If you keep acquisition grounded in borrowed audiences and bundle early software value into every sale, you will protect LTV:CAC even as media costs drift upward, and you will grow a durable book of athletes who can see, not just feel, that they are getting stronger.