Executive Summary
EXOS is a US-founded human performance company that began as a high-performance athlete training provider and now delivers enterprise wellness, practitioner education, and pro sport programmes through facilities, onsite corporate centres, and an app-led virtual coaching platform. The core growth loop combines elite-sport proof with employer case studies to attract new B2B accounts; those accounts fuel measurable outcomes that become the next set of stories, which lower acquisition cost and raise close rates. The primary acquisition channel is content that blends pro-sport credibility with workplace outcomes, while the strongest monetisation lever is scalable, high-margin education and enterprise coaching delivered via the EXOS app. Three replicable takeaways for an S&C coach are to anchor positioning in measurable outcomes, build an education ladder that compounds lifetime value, and use signature case studies to convert higher-ticket B2B or team contracts. (Accessed 8 Sep 2025.) teamexos.com+2teamexos.com+2
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